#GOOGLE APPLE GREEN BUBBLE UPGRADE#
#GOOGLE APPLE GREEN BUBBLE ANDROID#

If Google and Apple ever teamed up to make a messaging duopoly, they would not need the carriers or their ancient messaging standard. This is probably more of a sign that you should never work with the GSMA if you don't have to, though. In Google's defense, SMS is from 1986, so RCS is more modern than that. Now that carrier messaging is commoditized though, the carriers in control of RCS don't have an incentive to care about RCS. Carriers did this in the heyday of pay-per-message SMS, when carrier messaging was a real revenue stream. RCS has hung around so long and is still so poorly implemented because it was created by the carriers (through the GSMA) as a carrier-centric messaging standard. But Apple can adopt RCS-the modern industry standard-for these threads instead.' RCS isn't a modern standard either-it's from 2008-and, despite a few middling updates since then, hasn't kept up with the times.

#GOOGLE APPLE GREEN BUBBLE ANDROID#

Google says, 'Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. Some of Google's claims on this website don't make much sense. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.' A 14-year-old standard is “modern,” right? It's the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. Google's site says, 'It's not about the color of the bubbles. One of Apple's biggest competitors-especially for online services-is Google, and Google's inability to compete with iMessage has contributed a great deal to the current situation. Google apparently feels iMessage's dominance is damaging to its brand, so now it's asking Apple, nicely, to please stop beating it so badly. Google has been pushing this strategy since the beginning of the year, but coming from the company with the world's most dysfunctional messaging strategy, it just comes across as a company tired of reaping what it has been sowing.įurther Reading A decade and a half of instability: The history of Google messaging appsWorldwide, iMessage isn't that popular (people tend to like Whatsapp), but in the US, iMessage is enough of a cultural phenomenon to have Billboard Top 100 songs written about how much it sucks to have a green (SMS) iMessage bubble.

#GOOGLE APPLE GREEN BUBBLE UPGRADE#

Google launched a new website called ' Get the Message'-a public pressure campaign with a call to 'tweet at to #GetTheMessage and fix texting.' Google hopes public pressure will get Apple to adopt RCS, a minor upgrade to the SMS standard that Apple uses for non-iMessage users. beg its competition for mercy? Google-which has launched 13 different messaging apps since iMessage launched in 2011-now says, 'It's time for Apple to fix texting.' At least some divisions inside the company are waking up to how damaging this is to Google as a company, and now Google's latest strategy is to. Google has been unable to field a stable, competitive messaging platform for years and has thoroughly lost the messaging war to products with a long-term strategy.

Google apple green bubble